Our approach to branding is a journey through three distinctive phases: Discover, Define, and Create. Every project has its own nuances, requiring adaptability based on timelines and specific deliverables. During the Discover phase, our primary aim is to fully understand the client. This involves a series of interviews, surveys, a deep dive into their documents, and a close look at their brand legacy. Once we’ve collected enough information, we initiate an audit of the existing brand, examining it from strategic, creative, and messaging perspectives. This deep dive helps us to determine what elements are working and which might need reconsideration.

The culmination of this exploration is what we term the “Future brand brief.” This document is multifaceted. It includes questions or challenges we believe the evolving brand should address, forming the bedrock of our strategic approach. Additionally, it offers a thorough competitor analysis and suggests early positioning opportunities for the brand.

As we segue into the Define phase, strategy takes center stage. We start crafting a brand platform that encompasses the brand’s values, position, purpose, and personality, illustrating how these elements come together to represent a singular vision and goal for the company. Parallel to this, we embark on a visual exploration through what we lovingly refer to as “brand worlds.” These aren’t rigid brand concepts; instead, they’re a blend of initial explorations, mood boards, and potential ideas, granting us a glimpse into the possible universes a brand could inhabit. Once we identify the most fitting brand world, it serves as our foundation. From here, we construct a cohesive brand concept, guiding the client through the foundational idea, the identity’s components, and its various applications, ensuring every element is in harmony with our brand strategy.

The journey doesn’t end here. The Create phase marks the point where our ideas and strategies transition into tangible outcomes. After refining our direction, we bring onboard specialists – from photographers to illustrators – ensuring the brand identity truly comes alive. Concurrently, we tackle major brand touchpoints, with the website being a prime example. Here, emphasis is placed on structure, content, and design ethos. As we near completion, the brand finds its way onto a myriad of easy-to-use templates tailored for diverse platforms, from social media to presentations. Our final offering is a detailed brand guide, serving as both an inspirational and instructional resource, meticulously documenting every facet of the brand identity for future endeavors.